Why Urs?

“As a leader, you are always on stage. Your people observe your every move and the show never stops. Only a truly authentic leader can bring his people along and succeed!”

Urs Koenig

Why Urs

What Makes Urs Different?

A service mindset: Urs understands that a successful speech is all about serving the needs of the audience. He will go out of his way to understand your audience and deliver on their needs while meeting your goals.

Authenticity: Urs’ speeches are deeply personal. His personal stories of struggle and triumph from healing war zones to hard-fought finish lines make his leadership take-aways credible and alive.

Connection: Urs genuinely cares about the members of your audience – and they feel it! He will make a meaningful connection with your audience before, during, and after his speech.

Insights: Every speech Urs delivers leaves the audience with numerous ‘aha-moments’ and new and different ways of looking at their leadership challenges. Your audience leaves with new and valuable content, action steps to implement, and enthusiasm to get going!

Action: Every speech offers tangible leadership takeaways for audience members, helping them to answer the question: What should I do differently on Monday morning?

Energy: Urs is a passionate, enthusiastic and energetic speaker who engages your audience and inspires them to take action, transforming how they lead in business and in life.

Still ‘out there,’ delivering: Speaking at this level requires endurance and flexibility, so Urs keeps ‘training.’ He continues to serve in military peacekeeping missions and compete in ultra-endurance events. He continually incorporates his new experiences and learnings into his speeches to keep things fresh and exciting.

Watch Urs   Book Urs

Client List

Some of Urs’ clients include:



Urs has been an endurance-event junkie since he completed his first multi-day ultra-race with his dad when he was 12 years old. Since then he has earned countless titles, medals and top rankings in long-distance endurance events including ultra-marathons, adventure races, long-distance ski races, ultra-cycling events, and Ironman triathlons.

Most recently in 2017, Urs placed 2nd in the grueling military ‘Dancon March’ among a highly competitive field of soldiers and officers stationed in Kosovo (nearly all of them half his age!)

Ultra Endurance Athlete

Ultra Endurance Athlete

Excerpt from Urs’ athletic resume:


  • 2nd place: 3,000-mile Race Across America (4-person team)
  • 1st place and course record: 750-mile Cascade 1,200
  • 1st place and course record: Ring of Fire 24-hour race
  • 1st place and course record: 2-person, 535-mile Race Across Oregon
  • 2nd place: Hoodoo 500-mile race
  • 2nd place: 750-mile race Boston-Montreal Boston

Cross-Country Skiing

  • Won three podium places at Swiss cross-country skiing championships
  • Won more than 20 international university cross country skiing championship titles in Austria, Australia, France, Germany, Italy and Switzerland
  • Won numerous races in the Pacific Northwest of the U.S.A.


  • 1st place overall in multi-sport event ‘Big Hurt’
  • 2nd place overall in multi-sport event ‘Ridge to River’
  • 2nd place overall in ‘Methow Valley Winter Triathlon’

Executive Coach

Executive Coach

Urs has 18+ years of executive coaching experience across three continents. He’s coached more than 200 individual leaders and dozens of leadership teams.

Urs has worked with Directors up to CEOs in a wide range of organizations and industries. He works with leaders to hone their leadership skills in areas such as decision making, conflict management, collaboration, teamwork, and empowerment.

To date, 100 percent of Urs’ clients have achieved improvement in the leadership areas they selected to improve. How does he know that? From the feedback from their teams, bosses, and other stakeholders – Urs’ coaching guarantees measurable behavioral change!

Urs holds various certifications and accreditations from recognized global executive coaching organizations, including:

  • Professional Certified Coach (PCC) by the International Coaching Federation
  • Master Certified Leadership Coach by Marshall Goldsmith Stakeholder Centered Coaching
  • Certified Team Leadership Coach by Marshall Goldsmith Stakeholder Centered Coaching
  • Certified Executive Coach by Dr Mary Beth O’Neil
  • Certified Change Professional by Centerpoint
  • Certified Master Coach by Dr. Suzanne Skiffington
  • Personality Type Tools PI International

Military Peacekeeper

In 2017, Urs served as a Team Commander and Captain in the NATO military peace-keeping mission in Kosovo, former Yugoslavia in the Balkans. He was in command of a team of military peacekeepers and local staff.

  • Consistently high final reviews
  • Highly trusted key member of the senior leadership team of the 250+ strong Swiss Armed Forces contingent
  • Built a strong, cohesive team of officers, soldiers and local interpreters that fulfilled the mission to the fullest satisfaction of the commanders
  • Led his unit with zero incidents or accidents during the time of deployment

Urs plans to deploy on his next UN military peace keeping mission to the middle East or Africa in 2019/2020.

Urs’ academic achievements include:

  • Senior lecturer and research fellow at the University of Zurich, Switzerland and the Australian National University, Canberra, Australia.
  • Adjunct Professor at Seattle University.
  • Published more than 25 original, peer-reviewed journal articles and book chapters and presented at more than 30 conferences across the globe.

Urs holds an MBA from the Australian Graduate School of Management, Sydney, Australia as well as a PhD and Masters of Science from the University of Zurich, Switzerland.

Urs has lived and worked in Europe, Australia/New Zealand and North America.

He has spent more than half of his life outside his native country of Switzerland, coaching and speaking to leaders.

With his strong multi-cultural background and international experience, Urs is uniquely equipped to speak on the cross-cultural leadership challenges many of his audiences face.

Urs is the proud dad of two energetic and spirited boys (11 and 13) who at times make commanding peace keeping troops look easy.

Urs is a huge believer in focus!

He is a strong believer that the reason most of us don’t achieve what we set out to achieve is because we spread ourselves too thin trying to do too many things.

His speeches therefore always focus on one key takeaway approached from different angles.